CASE STUDY — 02

A premium Shopify store for a UK bedding brand that has led on comfort since 1995.

We designed and built Kensingtons Bedding’s Shopify store — duvets, pillows, toppers and bed linen organised by tog, filling and season — with trust built into every page.

CLIENT
Kensingtons Bedding
INDUSTRY
Luxury bedding retail
LOCATION
Manchester, United Kingdom
YEAR
2024
DURATION
7 weeks + ongoing
Kensingtons Bedding website homepage
RESULTS

RESULTS

4.6★Trustpilot rating shown front and centre
30-dayFree returns, highlighted at every step
Since 1995Heritage story built into the brand experience
OVERVIEW

Kensingtons Luxury Bedding has sold duvets, pillows, mattress toppers and bed linen since 1995, from its Manchester showroom and across the UK.

They wanted an online store that matched the quality of their products and made it easy to choose the right duvet or pillow without visiting the showroom.

THE CHALLENGE

Bedding is a considered purchase: shoppers compare tog ratings, fillings, firmness and sizes before they buy. The previous store made those comparisons hard, and key promises like free delivery and returns were easy to miss.

With a large catalogue of close variants, product pages also needed to stay clear and fast on mobile.

THE SOLUTION

We built a clean Shopify theme in the Kensingtons purple with a trust bar right under the hero — Trustpilot rating, price-match guarantee, free delivery and returns, and “Comfort Leaders Since 1995”.

Collections are structured by tog, filling and season, category tiles lead into duvets, pillows and bed linen, and a “Trending This Week” carousel with tabs surfaces best sellers. Klarna, reviews and quick-add keep the path to checkout short.

WHAT WE DELIVERED
  • 01Custom Shopify theme and store build
  • 02Catalogue structure by tog, filling and season
  • 03Trust bar and review integration
  • 04Klarna and quick-add checkout flow
  • 05Mobile-first product and collection pages
  • 06SEO, speed and ongoing optimisation
GALLERY