Keyword research that finds real customers.
We research the searches your customers actually make, how competitive they are, and which ones you can realistically win — then map them to the right pages on your site.
The searches that bring real customers.
Good keyword research doesn’t chase the biggest numbers. It finds the searches your customers actually make, that you can realistically win, and maps each one to the right page.
- 1Volume, difficulty and intentEvery keyword scored for demand, competition and whether the searcher wants to learn or to buy.
- 2Topic clustersRelated keywords grouped into themes, so one strong page can rank for dozens of searches.
- 3Mapped to the right pagesEach cluster assigned to an existing or new page, with no two pages competing for the same term.
Keyword research that finds real customers, not just traffic.
Every successful SEO campaign starts with the same question: what are your customers typing into Google? If you target the wrong keywords — too broad, too competitive or with the wrong intent — you can rank well and still get no enquiries. If you target the right ones, every page on your website has a clear job and a real chance of bringing in buyers.
Our keyword research service uncovers the searches that matter for your business in each market you serve. We look at your products and services, your existing rankings and your competitors, then use professional tools such as Ahrefs, SEMrush and Google Search Console to gather thousands of keyword ideas. Each keyword is analysed for monthly search volume, ranking difficulty, cost-per-click and, most importantly, search intent.
Search intent is the difference between ‘how much does a Shopify store cost’ (someone researching) and ‘Shopify agency London’ (someone ready to hire). We separate informational, commercial and transactional keywords, find long-tail phrases with lower competition and higher conversion rates, and spot location and language differences between the UK, US, Europe and the UAE — such as ‘optimisation’ versus ‘optimization’ or ‘near me’ searches in Dubai.
We then group keywords into topic clusters and build a keyword map that assigns each cluster to a page on your site — existing pages to optimise and new pages or articles to create. You also get a competitor gap analysis showing valuable keywords your competitors rank for and you don’t, plus quick wins where you already rank on page two. The result is a clear, prioritised SEO roadmap your team or ours can act on immediately.
Keyword Research, end to end.
Business and competitor analysis
A review of your offer, current rankings and the competitors who win the searches you want.
Ask about business and competitor analysisKeyword discovery
Thousands of keyword ideas from professional tools, Search Console, competitors and real customer questions.
Ask about keyword discoveryVolume, difficulty and intent scoring
Each keyword assessed for demand, competition, cost-per-click and search intent.
Ask about volume, difficulty and intent scoringTopic clusters
Related keywords grouped into themes that one comprehensive page can rank for.
Ask about topic clustersKeyword-to-page mapping
Clusters assigned to existing pages or planned new pages, with no keyword cannibalisation.
Ask about keyword-to-page mappingGap analysis and quick wins
Keywords competitors rank for that you don’t, plus page-two rankings ready to push up.
Ask about gap analysis and quick winsProblems we fix every week.
- 01
You rank for keywords that never bring enquiries.
We focus on keywords with buying intent that match what you sell.
- 02
You target keywords that are far too competitive.
We find long-tail and mid-competition terms you can realistically win.
- 03
Several pages compete for the same keyword.
We build a keyword map so every page targets its own cluster, avoiding cannibalisation.
- 04
You want to rank in new countries but don’t know what people search.
We research each market separately, including local spelling, terms and ‘near me’ searches.
What you get out of it.
Traffic that converts
Targeting buying-intent keywords brings visitors who are ready to act.
A clear content plan
You know exactly which pages to optimise and which to create next.
Faster wins
Quick-win keywords show results sooner while bigger terms build up.
No wasted effort
Every page targets a defined cluster, so content work isn’t duplicated.
From first call to launch.
Free consultation
We discuss your services, customers, markets and SEO goals.
Research
We gather and analyse keywords, competitors and existing rankings.
Cluster and map
We group keywords into topics and map them to pages on your site.
Prioritise
We rank opportunities by value and effort and build a roadmap.
Hand over or implement
We walk you through the findings and can implement them for you.
Built for businesses like yours.
Businesses starting SEO, launching a new site, or wondering why their pages do not rank for anything useful.
International brands
Market-by-market research for the UK, US, Europe and UAE.
Talk about your projectKeyword Research FAQs.
Keyword research is the process of finding the search terms your customers use, analysing their volume, competition and intent, and deciding which ones each page should target.
We use Ahrefs, SEMrush, Google Search Console, Keyword Planner, Google Trends and question tools, combined with manual analysis of search results.
Yes. We research each market separately — the UK, US, Europe, the UAE and Pakistan — because search terms and competition differ.
A keyword map assigns each group of keywords to a specific page, so every page has a clear focus and pages don’t compete with each other.
Yes. Our SEO content team can create or optimise pages and articles based on the keyword map.
We recommend reviewing it at least once or twice a year, or when you launch new services, products or markets.
What affects the cost of Keyword Research?
Every project is different, so we quote after a free consultation, with a fixed scope and no surprises.
Get a free quote- Number of products, services and pages
- Number of markets and languages
- Depth of competitor analysis
- Content planning and roadmap detail
- One-off research or ongoing SEO