Marketplace SEO for Amazon, eBay and Walmart.
We optimise your listings for marketplace search on Amazon, eBay and Walmart — keywords, titles, bullets, backend terms and images — so your products show up and sell.
Climb the results buyers actually see.
On marketplaces, most shoppers buy from the first page of results. Marketplace SEO is how your product moves up — through relevance, conversion and sales history.
- 1Higher in search resultsListings optimised so your product ranks for the searches that drive sales.
- 2Backend search termsHidden keywords, synonyms and spellings added to capture searches your copy doesn’t cover.
- 3Ranking tracked over timeKeyword positions monitored, so we can see what works and keep improving.
Problems we fix every week.
Switch between the two views to see what changes when our team takes over.
- Your products are buried on page three or beyond.
- Listings are indexed for the wrong keywords.
- Lots of views but few sales hurt your rankings.
- What works on Amazon doesn’t work on eBay or Walmart.
- We optimise relevance and conversion signals so listings rank higher for key searches.
- We research buyer terms and place them correctly in titles, bullets and backend fields.
- We improve images, bullets, pricing and A+ content to lift conversion — and rankings with it.
- We tailor optimisation to each marketplace’s algorithm and rules.
Marketplace SEO for Amazon, eBay, Walmart and beyond.
- Best for
- Sellers who want more organic sales on marketplaces
- Marketplaces
- Amazon, eBay, Walmart, Etsy, TikTok Shop
- You get
- Keyword research, optimised listings, rank tracking, reports
- Markets
- US, UK, Europe and UAE marketplaces
Marketplaces are search engines in their own right. When a shopper types ‘king size duvet cover’ on Amazon or eBay, an algorithm decides which of thousands of products to show first — and most buyers never scroll far. Marketplace SEO is the process of making your listings relevant, attractive and high-converting, so the algorithm ranks them where buyers will see them.
Each marketplace has its own algorithm. Amazon’s A10 search weighs keyword relevance, click-through rate, conversion rate and sales velocity; eBay’s Cassini values relevance, price, seller performance and listing quality; Walmart, Etsy and TikTok Shop have their own signals. Our marketplace SEO service understands those differences and optimises your listings for each platform in the US, UK, European and UAE marketplaces.
We start with marketplace keyword research, using tools such as Helium 10 and real search data to find the terms buyers use, including long-tail and seasonal phrases. We then optimise every ranking element: titles that place the most important keywords first, benefit-led bullet points, descriptions and A+ content, backend search terms and subject matter fields, categories and browse nodes, item specifics and attributes, variations and images that improve click-through.
Because sales and conversion drive rankings, we also look at price competitiveness, reviews, Buy Box status and stock levels, and coordinate with advertising to boost new products during launch. We track keyword rankings and organic sales over time, refresh listings based on the data and report every month on visibility, sessions, conversion and revenue — so your products keep climbing.
- Helium 10
- Jungle Scout
- Amazon Brand Analytics
- Amazon Seller Central
- eBay Seller Hub
- Walmart Seller Center
- Etsy
- Keyword rank trackers
Marketplace SEO, end to end.
Marketplace keyword research
Search terms buyers use on each marketplace, with volume, competition and relevance.
Title and bullet optimisation
Keyword-led titles and benefit-focused bullets written within each platform’s rules.
Backend terms and attributes
Backend search terms, item specifics, categories and attributes completed correctly.
Conversion optimisation
Images, A+ content, pricing and reviews improved to increase click-through and conversion.
Launch and ranking support
Coordinated launch strategies with advertising to build early sales velocity.
Rank tracking and refreshes
Keyword rank tracking, organic sales reporting and regular listing updates.
Built for businesses like yours.
Marketplace sellers whose products are hard to find or rank below competitors.
Home and textiles
Bedding, towels and homeware competing on size and material searches.
Beauty and personal care
Ingredient, benefit and skin-type keywords within compliance rules.
Electronics and accessories
Compatibility, specification and model-number searches.
Private-label brands
New products that need to rank against established sellers.
From first call to launch.
A clear, five-step process with a named contact and regular updates at every stage.
Start with a free callFree consultation
We review your products, marketplaces and current rankings.
Research
We research keywords and competitors for each product and marketplace.
Optimise
We optimise titles, bullets, backend terms, images and attributes.
Launch and support
We coordinate with ads and pricing to build sales velocity.
Track and refine
We track rankings and refresh listings based on results.
What you get out of it.
More organic sales
Higher rankings bring more sales without paying for every click.
Lower ad dependence
Strong organic positions reduce the advertising needed to sell.
Better conversion
Clear, persuasive listings turn more views into orders.
Room to expand
Optimised listings make it easier to launch in new marketplaces and countries.
Marketplace SEO is the optimisation of product listings so they rank higher in search results on platforms like Amazon, eBay, Walmart, Etsy and TikTok Shop.
Amazon’s algorithm focuses heavily on relevance, conversion rate and sales velocity, while Google focuses on content quality, links and user experience. We optimise for each platform’s signals.
Backend search terms are hidden keyword fields in Seller Central where you can add synonyms, spellings and related terms that don’t fit naturally in your listing copy.
Some improvements show within weeks of updating listings; stronger rankings build as conversion and sales history improve.
Yes. Our marketplace management team can run Sponsored Products and other ads alongside SEO.
We optimise listings for Amazon US, UK, Europe and UAE, plus eBay, Walmart, Etsy and TikTok Shop.
What affects the cost of Marketplace SEO?
Every project is different, so we quote after a free consultation, with a fixed scope and no surprises.
Get a free quote- Number of products and variations
- Number of marketplaces and countries
- Copy, images and A+ content needed
- Launch support and advertising coordination
- Ongoing rank tracking and refreshes