Google Ads that bring buyers, not just clicks.

We set up and manage Google Ads search and shopping campaigns — keywords, ads, landing pages and conversion tracking — and optimise them every week for your budget.

INSIDE A GOOGLE ADS ACCOUNT

Show up the moment they search.

Google Ads puts your business in front of people actively searching for what you sell. We make sure you appear for the right searches, with the right message, at a cost that makes sense.

  1. 1Search ads that earn the clickRelevant headlines, strong offers and sitelinks that stand out at the top of the results.
  2. 2Shopping ads with your productsProduct feeds optimised in Merchant Center so your items appear with image and price.
  3. 3Keywords managed every weekBids raised on winners, wasted searches blocked with negatives, and budgets moved to what converts.
SOUND FAMILIAR?

Problems we fix every week.

  • You pay for lots of clicks but get very few sales or leads.

    We target high-intent keywords, block wasted searches and send traffic to pages built to convert.

  • You don’t know which ads or keywords make money.

    We set up full conversion tracking so every sale, lead and call is measured.

  • Your products don’t show in Google Shopping.

    We fix your Merchant Center feed and launch Shopping and Performance Max campaigns.

  • Your account was set up once and never optimised.

    We review and optimise bids, keywords, ads and budgets every week.

WHAT’S INCLUDED

Google Advertising, end to end.

  1. Keyword research and structure

    High-intent keyword research and a clean account structure with tightly themed ad groups.

  2. Search ads and extensions

    Responsive search ads with strong offers plus sitelinks, callouts, calls, locations and images.

  3. Shopping and Performance Max

    Merchant Center feed optimisation and Shopping and PMax campaigns for e-commerce stores.

  4. Remarketing and YouTube

    Display, YouTube and remarketing campaigns that bring visitors back to convert.

  5. Conversion tracking

    GA4 and Google Tag Manager tracking for purchases, leads, calls and bookings.

  6. Weekly optimisation and reporting

    Bid, keyword, ad and budget optimisation every week, with a clear monthly report.

OVERVIEW

Google Ads management that brings buyers, not just clicks.

When someone searches Google for a product or service, they are already looking to buy. Google Ads lets you appear at the top of those results within days — but it is also one of the easiest places to waste money. Broad keywords, weak ads, missing conversion tracking and poor landing pages can burn through a budget while competitors win the customers.

Our Google Ads management service is built around return on investment. We start with keyword research to find the searches with real buying intent in your markets — the UK, US, Europe, the UAE or Pakistan — and structure campaigns so each keyword group has tightly matched ads and landing pages. We write compelling ads with clear offers and add every relevant extension: sitelinks, callouts, structured snippets, calls, locations and images.

For e-commerce we set up and optimise Google Shopping and Performance Max campaigns, cleaning your Merchant Center product feed so titles, images, prices and attributes are accurate and competitive. For lead generation we focus on Search and call campaigns, with forms and landing pages designed to convert. We also run YouTube, Display and remarketing campaigns to bring back visitors who didn’t convert the first time.

Nothing works without measurement, so we set up conversion tracking through Google Tag Manager and Google Analytics 4 — purchases, leads, calls and bookings — before spending a penny. Then we optimise every week: adjusting bids, adding negative keywords, testing ads, refining audiences and moving budget to the campaigns that deliver. Each month you receive a clear report in plain language showing spend, conversions, cost per acquisition and return on ad spend.

AT A GLANCE
Best for
E-commerce stores and service businesses that want ready-to-buy traffic
Campaigns
Search, Shopping, Performance Max, YouTube, remarketing
You get
Account set-up, tracking, weekly optimisation, monthly report
Ad spend
Paid directly to Google — fully visible to you
TOOLS & PLATFORMS
  • Google Ads
  • Google Merchant Center
  • Google Tag Manager
  • Google Analytics 4
  • Keyword Planner
  • Looker Studio
  • Performance Max
  • YouTube Ads
Talk to us
HOW IT WORKS

From first call to launch.

A clear, five-step process with a named contact and regular updates at every stage.

Start with a free call
  1. Free consultation

    We review your goals, current account (if any), website and budget.

  2. Research and plan

    We research keywords and competitors and plan campaigns and budget.

  3. Set up

    We build campaigns, ads, feeds and conversion tracking.

  4. Launch

    Campaigns go live and we monitor closely during the learning phase.

  5. Optimise and report

    We optimise weekly and report on results every month.

WHO IT’S FOR

Built for businesses like yours.

Businesses and online stores that want customers who are already searching for what they sell.

  • E-commerce

    Shopping and Performance Max campaigns focused on return on ad spend.

  • Local services

    Search and call campaigns for clinics, trades and professional firms.

  • B2B and software

    Lead generation for high-value services and demos.

  • Education and training

    Enrolment and admissions campaigns by location and course.

WHY IT PAYS OFF

What you get out of it.

  1. Customers ready to buy

    Appear exactly when people search for what you offer.

  2. Fast results

    Unlike SEO, ads can bring traffic and enquiries within days of launch.

  3. Every click accountable

    Conversion tracking shows the return on every pound or dollar spent.

  4. Lower wasted spend

    Weekly optimisation keeps budget focused on what converts.

PRICING

What affects the cost of Google Advertising?

Every project is different, so we quote after a free consultation, with a fixed scope and no surprises.

  1. 01Monthly ad spend (paid directly to Google)
  2. 02Number of campaigns, products and markets
  3. 03Shopping feed and Merchant Center work
  4. 04Landing page and tracking requirements
  5. 05Reporting frequency and meetings
Get a free quote
QUESTIONS

Google Advertising FAQs.

See all FAQs

It depends on your market, competition and goals. We recommend a starting budget after keyword research and adjust it as results come in.

No. Ad spend is paid directly to Google from your own account, so it’s fully transparent. Our fee covers management.

Ads can start bringing traffic within days. Performance usually improves over the first weeks as campaigns learn and we optimise.

Yes. We optimise your Merchant Center feed and run Shopping and Performance Max campaigns.

Yes. The account belongs to you; we manage it with access permissions.

Yes. We run campaigns targeting the UK, US, Europe, the UAE, Pakistan and other markets, with localised keywords and ads.

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